Academic Connections, International

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Audience Analysis

Preliminary Considerations:

     •     Why Audience Analysis is Important

     •     How to Do and Use Research in a Non-Manipulative Way

     •     What to Do When You Can’t Do Research on Your Audience

Key Research and Resources:

     •     White Paper on Peer to Peer Journey Guidance

     •     Ethnic Diversity and Gender Issues

     •     The Phenomenon of Political Correctness

     •     What Else Do I Need to Know About Faculty Culture?

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Research on Understanding Faculty and Academic Attitudes:

First Wave (starting late 50s):

     •     The Academic Mind  (Lazarfeld & Thielens, 1958, 1977)

     •     How Religious are American’s College and University Professors? (Gross & Simmons, 1969)

     •     The Politics of American Sociologists (Lipset & Ladd, 1972)

     •     Bias Against Women in Academia History—A Propaganda Analysis (JSTOR, 1977)

Second Wave (1990s-2005):

     •     Theoretical and Political Perspectives of American Sociologists in the 1990s (Sanderson & Ellis, 1992)

     •     Current Theoretical and Political Perspectives of Western Sociological Theorists  (Lord & Sanderson, 1999)

     •     How Many Ward Churchills? (American Council of Trustees and Alumni, 2005)

     •     ACTA Report on How Many Ward Churchills? ( Timothy Burke, 2006)

     •     The “Faculty Bias” Studies: Science or Propaganda? (No longer can be found in Inside Higher Education)

     •     What’s in a Grade? Academic Success and Political Orientation (Kennelmeier, Danielson & Baystern, 2005)

     •     Politics and Professional Advancement Among College Faculty (Rothman, Lichter & Nevitte, 2005)

     •     Hide the Republicans, the Christians & the Women: Response to Politics & Professional Advancement Among College Faculty (Barker, Carmen, et al., 2005)

     •     Faculty Partisan Affiliations in All Disciplines: A Voter-Registration Study (Cardiff & Klein, 2005)

Third Wave (2006-)

     •     Is the Academy a Liberal Hegemony? (Zipp and Fenwick-2006)     

     •     The Ideological Profile of Faculty in the Humanities and Social Sciences Reply to Zipp and Fenwick (Klein & Stern-2006)

     •     Fear and Loathing in College Classroom: A Survey of Political Science Department Chairs Regarding Political Bias (Losco, DeOllos, 2007)

     •     Jewish Institute: Volume II: Religious Beliefs & Behaviors of College Faculty

     •     Is Leftist Bias on College Campuses a Myth?  (Robinson, 2007)

     •     The Social and Political Views of American Professors. Google Document (Gross & Simmons, 2007)

     •     The Religiosity of American College and University Professors (Gross & Simmons-2009)

     •     The Battle Over Studies of Faculty Bias (Gravois, 2007)

     •     Recalibrating Academic Bias (Yancey, 2012)